Your supporters must
vote on Election Day or you will not win. The Get-Out-The-Vote
strategy is the single most critical element of a successful
political campaign. GOTV deals directly with the last
weeks before the election in identifying your supporters
and getting them to the polls on Election Day. Of course
the entire campaign is geared towards getting votes,
but for the most part, the persuasion process should
have already been completed before the GOTV is begun.
The basic components of a GOTV listed by effectiveness
are voice broadcasts, telemarketing, direct mail, affiliated
networks, and to a much lesser extent radio and television.
For a successful GOTV you must have a well-developed
implementation plan, your supporters identified, and
the message created. Each of these steps is very important
to plan in advance.
